Listening to the Online Conversation
For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media.
The Internet changed that.
We’re in the [...]
Social Media Strategy Getting More Searches
According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from
United States
Canada
United Kingdom
And there’s been steadily increasing news coverage of these two phrases – with the interest in training ramping up mid 2009. [...]
The Converged Media Road to Success
I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today.
Here are his main points:
The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining [...]
Branded Content and the Future of Social Media
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing.
Great minds [...]
Digital PR Tip Sheet: Twitter for PR
Twitter can be used for many things. It’s being referred to as more of a news platform than a social network. Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out who to follow and what content to create depending on why you are using Twitter.
Using Twitter for PR still gives you [...]
Social Media Adoption: Higher Education Beating Business
While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption.
Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, [...]