Product marketing(Bnet)

Get more from BI by understanding your analysis needs
By understanding the four major types of analysis companies can avoid the common pitfalls that derail more traditional approaches to BI implementation.
Analytics for Everyone
Learn how IBM's acquisition of SPSS provides SPSS users a broader support network, IBM Cognos users a predictive analytics platform, and more enterprise users one-stop shopping.
Requirements driven product development at EADS, Cardinal Health and Chrysler
Requirements drive the product development process. When requirements are not integrated across engineering teams and across the product lifecycle, the product development process suffers.
Systems and software product line engineering with SysML, UML and the IBM Rational Rhapsody BigLever Gears Bridge
The key to business success depends on the infusion of new ideas for how products are brought to market. To achieve this goal, today's software-based product development organizations must deliver a product line?a portfolio of similar products with variat
Driving product strategy from the top-down: How to align business objectives with technical objectives
If you manage, or are involved with product investment decisions for multiple products, this session will provide practical insights and tools to make your job a little bit easier. If you have difficulty explaining how multiple products "fit" together, o
How requirements engineering can help you deliver smarter products
Products are becoming smarter. There are now computer chips in everything from running shoes to cars to coffee makers. And as products become more interconnected, instrumented and intelligent, the marketplace becomes even more volatile and competitive. Th

 


Corso Avanzato di Web Marketing - Roma e Milano