Advertising (Bnet)

Gender And Transnational Migration: Social Networks And The Forging Of Alliances
In this paper, the author wants to raise some issues about individual and collective transformatory experience, in particular how the seemingly 'Powerless' carve out spaces of control through the...
Moving "On Their Own" - Mobility Strategies And Social Networks Of Migrant Women From Maghreb In Italy
Recent years have witnessed profound changes in migratory trends in the Mediterranean. Some aspects of these transformations are of particular interest, as they testify to the participation of...
Monopoly Provision Of Tune-Ins
This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). The author considers two consecutive programs located along a unit line. Potential viewers...
Network Stability, Network Externalities And Technology Adoption
This paper investigates how the destabilizing of a social network may increase the scope of network externalities, using data on sales of a video-calling system made to an investment bank's...
Informative Advertising And Consumer Search In A Differentiated-Products Duopoly
This paper analyzes informative advertising in a duopoly market with differentiated products when consumer search is costless. If consumers are fully rational, exposure to a single advertisement...
Strategic Informative Advertising In A Horizontally Differentiated Duopoly
When firms possess information about their competitors' products, their advertisements may leak extra information. The author analyzes this within a duopoly television market that lasts for two...