Brand management

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Marketing Resources for Marketing Professionals
Aggiornato: 21 ore 57 min fa

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

Gio, 05/24/2018 - 16:00
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read the full article at MarketingProfs

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

Lun, 05/21/2018 - 16:00
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read the full article at MarketingProfs

Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]

Gio, 05/10/2018 - 16:00
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.' Read the full article at MarketingProfs

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

Mer, 04/25/2018 - 16:00
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read the full article at MarketingProfs

Brand Loyalty Programs: Satisfaction and Engagement Trends

Mer, 04/11/2018 - 15:00
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty. Read the full article at MarketingProfs

The Companies With the Best (and Worst) Reputations With US Consumers

Mar, 04/03/2018 - 15:00
E-commerce giant has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. Read the full article at MarketingProfs

Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]

Mer, 03/28/2018 - 16:00
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains. Read the full article at MarketingProfs

'Don't Chase the New, Innovate the Old': Four Lessons From Nike

Mer, 03/28/2018 - 16:00
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding. Read the full article at MarketingProfs

Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social

Mer, 03/07/2018 - 15:00
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? Read the full article at MarketingProfs