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Marketing Resources for Marketing Professionals
Aggiornato: 8 ore 56 min fa

Brand Loyalty Programs: Satisfaction and Engagement Trends

Mer, 04/11/2018 - 15:00
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty. Read the full article at MarketingProfs

The Companies With the Best (and Worst) Reputations With US Consumers

Mar, 04/03/2018 - 15:00
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. Read the full article at MarketingProfs

Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]

Mer, 03/28/2018 - 16:00
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains. Read the full article at MarketingProfs

'Don't Chase the New, Innovate the Old': Four Lessons From Nike

Mer, 03/28/2018 - 16:00
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding. Read the full article at MarketingProfs

Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social

Mer, 03/07/2018 - 15:00
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? Read the full article at MarketingProfs

What Leads to Bad Brand Experiences?

Mar, 02/27/2018 - 15:00
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. Read the full article at MarketingProfs

Local Reviews: Which Platforms Do Consumers Post on Most?

Gio, 02/15/2018 - 15:00
Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs

How Color Impacts Fashion Brands' Instagram Engagement

Ven, 02/09/2018 - 15:00
Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion brands. Read the full article at MarketingProfs

Which Fortune 500 Brands Excel at Marketing to Potential Employees?

Gio, 02/08/2018 - 15:00
Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences? Read the full article at MarketingProfs

Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

Mer, 01/24/2018 - 16:00
Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market. Read the full article at MarketingProfs

Do Consumers Want Businesses to Take Political and Social Stands?

Mar, 01/23/2018 - 15:00
Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social. Read the full article at MarketingProfs