Brand management

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Marketing Resources for Marketing Professionals
Aggiornato: 10 ore 32 min fa

Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)

Gio, 10/11/2018 - 16:00
WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its story teach you about how to grow your brand? Read the full article at MarketingProfs

Are Your Value Propositions Working?

Gio, 10/04/2018 - 16:00
Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed--or fail. Read the full article at MarketingProfs

Four Tips for Gutsy Branding: How to Make Your Business Stand Out

Gio, 09/27/2018 - 16:00
What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to find and capitalize on your brand's gutsy qualities. Read the full article at MarketingProfs

The New Branding: Five Tips for Creating Shareable Brand Experiences

Gio, 08/23/2018 - 16:00
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences. Read the full article at MarketingProfs

Tasty Naming Lessons Delivered to You by Meal Kit Companies

Gio, 08/23/2018 - 16:00
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names. Read the full article at MarketingProfs

How Job Candidates Evaluate Potential Employers

Lun, 07/30/2018 - 15:00
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork. Read the full article at MarketingProfs

How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]

Gio, 07/19/2018 - 16:00
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.' Read the full article at MarketingProfs

How to Launch a New Brand: Five Tips for an Unforgettable Debut

Lun, 06/25/2018 - 16:00
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition. Read the full article at MarketingProfs