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Marketing Resources for Marketing Professionals
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How Color and Typography Influence Consumers [Animated Infographic]

Lun, 06/18/2018 - 16:00
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. Read the full article at MarketingProfs

Five Myths About PPC... Busted! [Infographic]

Lun, 06/04/2018 - 16:00
Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths. Read the full article at MarketingProfs

Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

Gio, 05/31/2018 - 16:00
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher. Read the full article at MarketingProfs

How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

Gio, 05/17/2018 - 16:00
Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable. Read the full article at MarketingProfs

The Updated Guide to Facebook Ad Placements [Infographic]

Gio, 04/26/2018 - 16:00
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads. Read the full article at MarketingProfs

The Share of Digital Display Ads Bought Programmatically

Ven, 04/20/2018 - 15:00
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. Read the full article at MarketingProfs

Global Ad Spend Forecasts by Medium Through 2020

Mar, 04/17/2018 - 15:00
Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith. Read the full article at MarketingProfs

Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]

Lun, 04/16/2018 - 16:00
Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing out on a lot of incremental revenue. Read the full article at MarketingProfs

The Domination of Mobile Ads: Trends and Statistics [Infographic]

Mer, 04/04/2018 - 16:00
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy. Read the full article at MarketingProfs

How to Ignite Your LinkedIn Marketing Strategy [Infographic]

Mar, 04/03/2018 - 16:00
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. Read the full article at MarketingProfs

Overcoming PPC Hurdles: Low Search Volume

Mar, 04/03/2018 - 16:00
Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read the full article at MarketingProfs

The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

Mar, 03/20/2018 - 15:00
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective. Read the full article at MarketingProfs

Why Your SEO and PPC Teams Must Work Together

Gio, 03/08/2018 - 16:00
Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together. Read the full article at MarketingProfs

The Ad Formats and Categories Consumers Like Most

Mar, 03/06/2018 - 15:00
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch. Read the full article at MarketingProfs