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Marketing Resources for Marketing Professionals
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Five Trends That Will Shape Mobile Adtech in 2018

Mer, 12/13/2017 - 16:00
Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most. Read the full article at MarketingProfs

Five Things Pro Facebook Marketers Do Differently

Mer, 12/13/2017 - 16:00
Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line. Read the full article at MarketingProfs

Global Ad Spend Forecast for 2018

Mer, 12/13/2017 - 15:00
Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith. Read the full article at MarketingProfs

Facebook 3Q17 Advertising Benchmarks

Mar, 12/12/2017 - 15:00
The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. Read the full article at MarketingProfs

#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

Sab, 12/09/2017 - 16:00
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... Read the full article at MarketingProfs

What Entices Holiday Shoppers Into Physical Stores

Ven, 12/08/2017 - 15:00
Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. Read the full article at MarketingProfs

Six Ways Content Marketers Can Use Audio Marketing

Gio, 12/07/2017 - 16:00
People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand. Read the full article at MarketingProfs

How Local Businesses Are Advertising This Holiday Season

Gio, 12/07/2017 - 15:00
Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive. Read the full article at MarketingProfs

Effective Social Media Ads: How to Leverage AI-Assisted Creativity

Mar, 12/05/2017 - 16:00
By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects. Read the full article at MarketingProfs

#SocialSkim: New Algorithm Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories This Week

Sab, 12/02/2017 - 16:00
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends... Read the full article at MarketingProfs

#SocialSkim: Meet Facebook 'Creator'; Google's Best Social Feature Yet: 8 Stories This Week

Sab, 11/25/2017 - 16:00
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more! Read the full article at MarketingProfs

Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

Mer, 11/22/2017 - 16:00
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. Read the full article at MarketingProfs

#SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week

Sab, 11/18/2017 - 16:00
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more! Read the full article at MarketingProfs

Six Helpful Tips for Holiday Search Ad Campaigns

Mar, 11/14/2017 - 16:00
Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Read the full article at MarketingProfs

#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

Sab, 11/11/2017 - 16:00
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... Read the full article at MarketingProfs

Gender Stereotyping in Digital Advertising [Infographic]

Ven, 11/10/2017 - 16:00
Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes. Read the full article at MarketingProfs

Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

Ven, 11/10/2017 - 16:00
How can your business react to consumer behaviors--and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing. Read the full article at MarketingProfs

Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

Gio, 11/09/2017 - 15:00
The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. Read the full article at MarketingProfs

Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons

Mar, 11/07/2017 - 16:00
Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs

Direct Marketing Fundamentals: How to Increase Response (an Interview)

Lun, 11/06/2017 - 16:00
The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync--in online and offline channels--will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing. Read the full article at MarketingProfs

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