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Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

Brand management - Gio, 05/24/2018 - 16:00
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read the full article at MarketingProfs

Trump’s Blocking of Twitter Users Is Unconstitutional, Judge Says

Media and Adv - Gio, 05/24/2018 - 04:41
A federal judge in Manhattan ruled on Wednesday that President Trump’s practice of blocking Twitter users who criticize him is unconstitutional.

Blocked by Trump: Twitter Users Sound Off on Being Barred

Media and Adv - Gio, 05/24/2018 - 03:44
“What he’s done is create an echo chamber,” said one user who was blocked for suggesting that President Trump had a crush on Hillary Clinton.

Truth in a Post-Truth Era: Sandy Hook Families Sue Alex Jones, Conspiracy Theorist

Media and Adv - Gio, 05/24/2018 - 02:21
The cases seek a verdict on “post truth” culture and on Mr. Jones, a Trump ally who reaps millions peddling bogus claims about an American tragedy.

Leslie Moonves and Shari Redstone Dig In for a Long Legal War at CBS

Media and Adv - Mer, 05/23/2018 - 21:31
In an effort to ward off a merger with Viacom, the network amended its lawsuit against its parent company. Now it falls to a judge to break the deadlock.

Review: ‘The Gospel According to André’ Barely Scratches the Surface

Media and Adv - Mer, 05/23/2018 - 20:37
A documentary about the fashion world Zelig André Leon Talley doesn’t live up to his energy.

She Painted Portraits of ‘Overlooked’ Women. Then She Made a Dress.

Media and Adv - Mer, 05/23/2018 - 17:32
With #MeToo in mind, 17-year-old Avalon Hester turned a Times obituary series into a pleated gown.

Tech We’re Using: Metrics Are Everywhere in Media. Here’s How They Help.

Media and Adv - Mer, 05/23/2018 - 16:29
Kathy Zhang, a newsroom and product analytics manager at The Times, discusses how analytics tools help her better serve readers.

Tech Fix: Getting a Flood of G.D.P.R-Related Privacy Policy Updates? Read Them.

Media and Adv - Mer, 05/23/2018 - 11:00
To comply with Europe’s General Data Protection Regulation, which goes into effect on May 25, internet companies have been updating their data policies. Here’s how you can benefit.

Mark Zuckerberg to Apologize Again, This Time to European Parliament

Media and Adv - Mar, 05/22/2018 - 11:37
Facebook’s chief executive is expected to strike a conciliatory tone about user data on Tuesday when he speaks to members of the European Parliament.

Andy Warhol’s Interview Magazine Shuts Down

Media and Adv - Mar, 05/22/2018 - 01:45
The publication is filing for bankruptcy, according to an associate editor at the magazine.

Coming to Netflix: The Obamas Sign Deal to Produce Shows

Media and Adv - Lun, 05/21/2018 - 23:55
Mr. Obama has told associates that he does not intend to use the new platform to wage a public campaign against his successor in the Oval Office.

Post Malone’s ‘Beerbongs & Bentleys’ Spends a Third Week at the Top

Media and Adv - Lun, 05/21/2018 - 22:55
The rapper’s latest album remains a streaming juggernaut as Pink’s “Beautiful Trauma” leaps to No. 2 thanks to a ticket bundle.

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

Brand management - Lun, 05/21/2018 - 16:00
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read the full article at MarketingProfs

U.K. Unlikely to Block Comcast’s Proposed Sky Takeover, Top Official Says

Media and Adv - Lun, 05/21/2018 - 15:54
The decision by Britain’s culture secretary is the latest twist in a takeover battle between Comcast and Rupert Murdoch’s 21st Century Fox for control of the British satellite broadcaster.

As Disney Moves Forward With Fox, Comcast Continues Plotting

Media and Adv - Dom, 05/20/2018 - 23:43
The Walt Disney Company struck a deal in December to buy most of 21st Century Fox, but Comcast, which has pursued Fox in the past, thinks it has another opening.

Advertising: Hot Wheels Hits the Road to Reach Its Fans

Media and Adv - Dom, 05/20/2018 - 22:26
As part of an effort to stay connected with people in the digital age, Mattel is sponsoring a nationwide search for a custom vehicle that can be a model for a 50th anniversary Hot Wheels car.

‘Deadpool 2’ Gins Up $301 Million in Global Ticket Sales

Media and Adv - Dom, 05/20/2018 - 19:15
The No. 1 arrival gave 20th Century Fox a much-needed blockbuster and provided further evidence that superheroes remain box office gold.

Disruptions: Me and My Numb Thumb: A Tale of Tech, Texts and Tendons

Media and Adv - Sab, 05/19/2018 - 12:00
Continually texting and emailing from her smartphone strained the tendons in this tech reporter’s phone thumb, which turns out to be an increasingly common condition.

Grisly Murders and Serial Killers? Ooh, Tell Me More

Media and Adv - Sab, 05/19/2018 - 12:00
The podcast “My Favorite Murder” has legions of female fans who call themselves Murderinos and have turned the show’s hosts, Georgia Hardstark and Karen Kilgariff, into global stars.

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