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Marketing Resources for Marketing Professionals
Updated: 10 hours 2 min ago

Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

Mon, 10/01/2018 - 15:00
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes? Read the full article at MarketingProfs

Four Ways Design Can Help You Market to Women

Mon, 09/24/2018 - 16:00
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign. Read the full article at MarketingProfs

Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

Mon, 09/17/2018 - 15:00
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. Read the full article at MarketingProfs

Google Ads Mobile Benchmarks for 18 Industries [Infographic]

Mon, 09/10/2018 - 15:00
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? Read the full article at MarketingProfs

The Paid Social Channels Marketers Are Most Bullish About

Thu, 09/06/2018 - 15:00
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others? Read the full article at MarketingProfs

2018 Digital Advertising Trends: Which Predictions Came True [Infographic]

Tue, 09/04/2018 - 16:00
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year. Read the full article at MarketingProfs

Eight Ways to Reduce Search Ad CPA and Boost Conversions

Tue, 09/04/2018 - 16:00
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. Read the full article at MarketingProfs

Content Marketing and Native Advertising: A Match Made in Marketing Heaven

Mon, 08/27/2018 - 16:00
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads. Read the full article at MarketingProfs

The Psychology of Advertising: Thinking vs. Feeling [Infographic]

Mon, 08/20/2018 - 16:00
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable. Read the full article at MarketingProfs

Facebook vs. Google: AdRank Auction Factors [Infographic]

Mon, 08/06/2018 - 16:00
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. Read the full article at MarketingProfs

The Inner Workings of Advertising on Amazon [Infographic]

Thu, 07/19/2018 - 16:00
Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand. Read the full article at MarketingProfs