EdicolaIndustrial Marketing Management:
Industrial
Marketing Management provides in-depth case studies geared to the
needs of marketing managers, executives and professors. An editorial
review board of leading international scholars and practitioners assures
a balance of theory and practical applications in all articles. Scholars
from North America, Europe, The Pacific Basin and other regions of
the globe offer the latest findings for improving effectiveness and
efficiency of industrial markets
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Interactive Marketing:
Interactive
Marketing provides an international forum for the publication of in-depth
refereed papers and case studies describing the strategies and processes
of direct and indirect concern to modern marketers, as well as featuring
an abstracting service that collates and rates articles from other
publications in the sector. The journal provides its readers with
an understanding of the practical applications of information technologies
as well as discussing new concepts in traditional forms of marketing,
and publishes
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International
Journal of Research in Marketing:
The
purpose of the International Journal of Research in Marketing (IJRM)
is to provide a high-quality medium, through which both developments
in marketing theory and thought and results of empirical research
can be communicated to those active in marketing research as well
as those wishing to be informed about progress in the field. IJRM
aims to contribute to the body of knowledge about research in marketing
by performing an integrative function, publishing theoretical and
empirical articles from all countries and with different disciplinary
approaches.
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International
Marketing Review:
The
International Marketing Review provides a platform for contemporary
ideas in international marketing, the thinking, theory and practice.
It is not a home for general marketing papers, but delivers research
based on empirical studies of marketing strategy issues as well as
comparative studies of markets and marketing practice with a purely
International flavour. The International Marketing Review
seeks to publish papers that are academically robust, hence the double
blind peer review process it adopts, but also papers that communicate
effectively and therefore really contribute to international marketing.
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Journal
of Advertising:
The
Journal of Advertising is published to contribute to the development
of advertising theory and its relationship to advertising practices
and processes. To this end, the Journal accepts original manuscripts
of a theoretical, empirical, methodological, and/or philosophical
nature which advance advertising knowledge.
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Journal
of Advertising Research:
Promoting
the highest quality business and consumer marketing, advertising and
media research by developing guidelines and standards, and by providing
objective and impartial technical advice and expertise.
Expanding the knowledge base by developing new research tools, impactful
research studies, and training programs.
Providing opportunities for all industry segments to discuss issues
and exchange ideas.
Communicating and promoting this research and knowledge through publications,
conferences, seminars, an information center, and through other means.
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International
Journal of Electronic Commerce:
International
Journal of Electronic Commerce is a refereed quarterly devoted to
advancing the understanding and practice of electronic commerce. It
serves the needs of researchers as well as practitioners and executives
involved in electronic commerce. The Journal aims to offer an integrated
view of the field by presenting approaches of multiple disciplines.
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Journal
of Consumer marketing:
The
Journal of Consumer Marketing, presents leading-edge research papers
which provide insight into how people behave as consumers worldwide
and examines the theoretical and managerial implications of such behaviour.
Combined with case analyses, conceptual arguments, industry reviews
and executive summaries of each article, make this an invaluable resource.
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Journal
of Database Marketing:
Both
on paper and online, this unique resource publishes in-depth, refereed,
referenced, practitioner-oriented articles on such subjects as data
warehousing and mining, GIS, lifestyle and psychographic data, modelling
and analysis, building and enhancing databases and data protection.
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Journal
of International Marketing:
Journal of International Marketing (JIM) is designed to serve both the practitioner and educator audiences.
Its primary mission is to contribute to the advancement of international marketing practice and theory.
JIM brings to the readership a selection of original articles, executive insights, and book reviews.
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Journal of Strategic Marketing:
Journal of Strategic Marketing publishes papers on key aspects of the interface
between marketing and strategic management. It is a vehicle for discussing long-range activities
where marketing has a role to play in managing the long-term objectives and strategies of companies.
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The
Journal of Marketing Communications:
The
Journal of Marketing Communications is devoted to publishing research
papers and information concerning all aspects of marketing communications
and promotion management. It is a channel for discussing emergent
issues such as relationship marketing and integrated marketing communications
together with behavioural foundations of marketing communications
and promotional management.
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