Edicola

European Journal of Marketing: The European Journal of Marketing offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies   

Industrial Marketing Management: Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, The Pacific Basin and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets   

Interactive Marketing: Interactive Marketing provides an international forum for the publication of in-depth refereed papers and case studies describing the strategies and processes of direct and indirect concern to modern marketers, as well as featuring an abstracting service that collates and rates articles from other publications in the sector. The journal provides its readers with an understanding of the practical applications of information technologies as well as discussing new concepts in traditional forms of marketing, and publishes   

International Journal of Bank Marketing: The International Journal of Bank Marketing for the financial services sector, aims to present the latest thinking, practice and research findings on issues of current and future concern for financial services marketers worldwide.   

International Journal of Research in Marketing: The purpose of the International Journal of Research in Marketing (IJRM) is to provide a high-quality medium, through which both developments in marketing theory and thought and results of empirical research can be communicated to those active in marketing research as well as those wishing to be informed about progress in the field. IJRM aims to contribute to the body of knowledge about research in marketing by performing an integrative function, publishing theoretical and empirical articles from all countries and with different disciplinary approaches.   

International Marketing Review: The International Marketing Review provides a platform for contemporary ideas in international marketing, the thinking, theory and practice. It is not a home for general marketing papers, but delivers research based on empirical studies of marketing strategy issues as well as comparative studies of markets and marketing practice with a purely ‘International’ flavour. The International Marketing Review seeks to publish papers that are academically robust, hence the double blind peer review process it adopts, but also papers that communicate effectively and therefore really contribute to international marketing.   

Journal of Advertising: The Journal of Advertising is published to contribute to the development of advertising theory and its relationship to advertising practices and processes. To this end, the Journal accepts original manuscripts of a theoretical, empirical, methodological, and/or philosophical nature which advance advertising knowledge.   

Journal of Advertising Research: Promoting the highest quality business and consumer marketing, advertising and media research by developing guidelines and standards, and by providing objective and impartial technical advice and expertise. Expanding the knowledge base by developing new research tools, impactful research studies, and training programs. Providing opportunities for all industry segments to discuss issues and exchange ideas. Communicating and promoting this research and knowledge through publications, conferences, seminars, an information center, and through other means.   

International Journal of Electronic Commerce: International Journal of Electronic Commerce is a refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines.   

Journal of Consumer marketing: The Journal of Consumer Marketing, presents leading-edge research papers which provide insight into how people behave as consumers worldwide and examines the theoretical and managerial implications of such behaviour. Combined with case analyses, conceptual arguments, industry reviews and executive summaries of each article, make this an invaluable resource.   

Journal of Database Marketing: Both on paper and online, this unique resource publishes in-depth, refereed, referenced, practitioner-oriented articles on such subjects as data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection.   

Journal of International Marketing: Journal of International Marketing (JIM) is designed to serve both the practitioner and educator audiences. Its primary mission is to contribute to the advancement of international marketing practice and theory. JIM brings to the readership a selection of original articles, executive insights, and book reviews.   

Journal of Strategic Marketing: Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.   

The Journal of Marketing Communications: The Journal of Marketing Communications is devoted to publishing research papers and information concerning all aspects of marketing communications and promotion management. It is a channel for discussing emergent issues such as relationship marketing and integrated marketing communications together with behavioural foundations of marketing communications and promotional management.