marketing dictionary
A collection of marketing terms and acronyms intended to be a simple and useful reference tool. Register here to receive e-mails of new terms, and sign up to our "Dictionary e-mails" service. The most complex concepts will soon be available in the "Marketing themes and resources" area.
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121 (ONE TO ONE, 1TO1, ONE2ONE) Il Marketing "one-to-one" è il complesso di attività rivolte ad adottare una strategia di marketing personalizzata sul singolo consumatore. Già presente sui mercati industriali dove un singolo cliente rappresenta una quota rilevante per l’economia dell’azienda, l’avvento di internet ha portato l’adozione di tali attività, seppure con determinali livelli di approssimazione, anche sui mercati di consumo. Riferito ad un prodotto, generalmente consiste nel progettare un prodotto con un certo numero di opzioni e combinazioni pronte per essere adattate alle richieste del cliente. Ganimede


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