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Understanding the Difference Between B2B and B2C Marketing

I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.

When we take time to understand what is needed we have a better chance of closing the deal with a B2B or a B2C market. It's when we ignore the differences that we fail to provide the information and the support to turn a prospective consumer into a customer.

A consumer purchases on emotion and a business purchases on logic. Let me show you the difference in marketing to a B2C market vs. a B2B market.

Your Turn: What differences have you found in marketing to a B2C vs. a B2B market?

Understanding the Difference Between B2B and B2C Marketing originally appeared on About.com Marketing on Sunday, March 7th, 2010 at 22:30:19.

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Sun’s open source chief leaves after Oracle merger

"Today is my last day of employment at Sun (well, it became Oracle on March 1st in the UK but you know what I mean)," Phipps wrote. "I am a few months short of my 10th anniversary there (I joined at JavaOne in 2000) and my 5th anniversary as Chief Open Source Officer." With the acquisition of...

ITBusiness.ca - Sun's open source chief leaves following Oracle merger